Let’s get to the coup de grace of eBay marketing. When does the hockey puck cross the red line? Well, the real homerun is when the news stations pick this up. This is almost like finishing a football game with a 50yrd touchdown pass. This is especially advantageous for technology companies which are spending their marketing and advertising budgets geared to the 25 to 40 year old crowd.
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The growing influence of social media has brought a huge change in the role of sales and marketing. Every business-to-business (B2B) marketing plan needs to focus on lead generation and the effective coordination between the sales and marketing teams. It is not easy to get new leads to fill the pipeline. Strategies that were once successful may no longer generate the same positive outcomes, signifying a need to change your approach.
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