Research – The first step in optimizing your social media efforts, and indeed, the first step in any process, should be to gather data about your customers. Find out where your customers share information. More importantly, find out where your customers share information about your brand and/or product. Once you know where your customers talk about you, you can join their conversation – rather than requesting that they join your own. Furthermore, once you know which media your customers use to share information, you can modify your site to make it simple for them to use those media to talk about your brand(s) and/or product(s). Tools like ShareThis and AddThis provide sharing analytics that can help you identify where your site’s visitors share.
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Sunshine: You need a vision. You need to sell that vision. Your customers must believe in your vision. If you have too many … Read More