Direct marketing has been a powerful tool for marketers for years. Tactics such as, email marketing, infomercials, door to door sales, door knob hangers and a host of others have been used with a wide range of varying success. Step 7 – Advertise, boast and show off your digital agency
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Often times, these techniques can back fire and leave the potential customer with a negative view point of not only the offer, but the company that sent it as well. Whether it is the email clogging up their spam folder, advertisements stuffing their mailbox, the infomercial that interrupts their favorite programming, the knock at the door at dinner time, or coming home to a door full of paper hangers plastered all over their door, direct marketing can leave a bad taste in the mouth of consumers.
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The ‘call to action’ is simply … Read More